Find out how we can help you

1. Data Strategy

It is a capital mistake to theorize before one has data.”
Sherlock Holmes, “A Study in Scarlett” (Arthur Conan Doyle).

We are focused on increasing the effectiveness of your marketing using data-driven insight.

Understand the dynamics of your customers’ behaviour across multiple touch-points and channels, and develop CRM strategies that can be applied to any stage of the customer journey – whether that be acquiring loyal customers or growing customer lifetime value.

When you partner with Wise Owl Marketing you get access to the latest consumer research and also our network of Data, CRM and Digital Marketing experts; providing you with a GDPR-compliant data solution that generates increased sales from highly engaged customers.

Please use the form on the right to book a free consultation session – we'd love to find out how we can help you grow your sales.

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2. Customer Acquisition

“65% of media spend is targeted at robots, resulting in massive wastage”
Marketing Agency Growth Report 2018

Our People Based Marketing (PBM) approach delivers effective but compliant multi-channel marketing. Hyper-targeted advertising messages result in higher conversion rates, ROI and customer retention.

We work with our partner RealTime1st enabling brands to quickly and cost effectively implement PBM programs; using real-time behavioural data combined with GDPR compliant first party data to deliver relevant and timely communications to both digital and offline audiences.

Targeted audience selection using household level profiling maximises response rates and maintains consumer trust in how their data is used for marketing.

Please use the form on the right to book a free consultation session – we look forward to helping you increase your conversions.

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3. Advanced Analytics Support

“Consumer data will be the biggest differentiator in the next 2 or 3 years. Whoever unlocks the reams of data and uses it strategically will win.”
Angela Ahrendts, Apple

We provide a BPO (Business Process Outourcing) solution for agencies and brands who need specialist data science, analytics and marketing technology resource.

We have a bench of highly skilled and experienced data scientists, analysts, marketing technologists, planners (CRM, data, brand and UX) and project managers.

Providing contractors for specific projects with direct clients (preferred) and within agencies (for their clients). Segmentation, profiling, lifetime value, customer journey planning

Uniquely, and unlike traditional recruiters and BPO vendors, we work in partnership with the people on our bench - successful contractors have the opportunity to become Ophion Group partners.

Please use the form on the right to book a free consultation session – we know that we can make a real difference to your business.

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Legitimate Interest – Risk Assessment and Benchmark

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Happy clients have their say

Testimonials

Martin Squires

Director of Data, Insight & Analytics at HomeServe
Lee headed up the analysis team on a number of projects for me at M&S Money. Lee definitely ticks all the "techie" boxes you'd expect but what set Lee apart was what else he brought. As well as the core analytical "stuff", Lee was a great source of ideas & creativity and brought a genuine desire to deliver the best project the team possibly could. Plus he's genuinely a fun bloke to work with.

Matt Bennathan

Country Manager, Data Cloud UK at Oracle
Lee combines very strong analytical skills with a personable nature. He's commercially focused and has the useful ability to explain complex analytical solutions in straight-forward, plain English, highlighting the real world benefits accordingly. I would recommend Lee without hesitation.

Andy Ford

Head of Marketing Science, Australia & NZ at Facebook
Lee is one of the most energetic data directors I’ve ever worked for. He has a great ability to convert even the most limited pieces of information into real insight and then create a strategic direction of how it can be best used to drive marketing effectiveness and ROI. His vast experience in the industry enables him to talk comfortably to data or non-data individuals.

Ian Maynard

Head of Strategy and Planning at Royal Mail MarketReach
Our business has employed Lee on a couple of occasions. He is an excellent practitioner and we would welcome him back for future projects. To summarise his credentials:
1. Expert knowledge of CRM and data-driven marketing solutions.
2. Excellent service provision, meeting deadlines and working within budgets.
3. Able to communicate to clients at all levels.
4. Great communication skills - written and face to face.
5. Understands the commercial issues relating to a client's business.

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